It's no secret that an effective paid advertising campaign can significantly impact your profits and sales.
If you're thinking about launching a PPC campaign, Facebook and Google are the two leading platforms to connect with your ideal customer persona.
A common question of many business owners is how they should spend their ad budget - on Google Adwords PPC or Facebook paid advertising?
Unfortunately, this question is open-ended because each advertising platform is very different from the other.
Factors To Consider
According to Alexa, Google is the most popular website in the United States. YouTube, a Google property ranks second, and Facebook ranks fifth. As you might imagine, these sites carry the bulk of internet traffic, so advertising makes sense.
Factors such as your advertising budget, acquisition costs, your product, and your offer also influence your company's best advertising move.
If you're working with a small or somewhat limited advertising budget, you want to maximize every dollar you invest while keeping tight control over your overall spend.
Social Media Ads are an attractive option for most businesses because of the flexibility and ease of use their ad system offers.
Businesses and individuals can set up a campaign and run it for as little as one dollar a day. While a low ad budget might not set immediate sales records, it offers a way to increase brand awareness and exposure to your ideal customer persona.
In addition to offering low start-up expenses, their ads system setup is straightforward. User-friendly to laypeople, the system walks you through all steps of creating the ad, which is similar to creating a new post or update, with a few extra steps.
Google Ads also has a low barrier to entry as far as budgets are concerned. However, their ad system is more complex and can feel overwhelming for people who feel intimidated or uncomfortable with technology.
Regardless of what amount of money you plan to spend on Google Ads, you'll need to feel comfortable and confident learning and using their ad system to reap the benefits.
Professional Ad Campaign Management Services
For many business owners focusing on other critical areas of growing their company, learning these ad systems can be time-consuming and frustrating.
But just because you're reluctant to dive into these ad systems doesn't mean you have to miss out on the chance to reach a broader audience and boost your sales.
Professional PPC services and ad management empower you to get into the advertising mix without the headaches and hassle of learning multiple ad systems and ensuring that all aspects of your ad campaigns get set up correctly. There is no reason to blow your ad budget when you can trust your campaigns to professionals! Reach out and message us today.