PPC, paid search, pay per click advertising Are you thinking about using a paid search campaign to promote your business, product, or service? If so, optimizing your pay per click advertising ad for greater success is key to profitability. Connect With Your Ideal Customer Persona Major search engines like Bing and Google carry an abundance of internet search traffic, making it a ripe environment for connecting with your ideal customer persona. To not pay for PPC clicks from off-topic or non-qualified visitors, you'll need to manage your campaigns quite carefully to eliminate waste. Mismanaged PPC ads are just as expensive - and many cases - more costly than a managed account. Messaging Matters Paid search ads offer advertisers a limited character count for the headline and ad copy, so it's critical to choose the right words to prompt a potential lead to click through on your ad. Additionally, you'll want to choose the best keywords and ensure the landing page the visitor arrives on is functioning correctly, is relevant, and delivers on the promise made in the PPC ad. For instance, if your ad promises a gift and free shipping on all orders placed at your site, the last mistake you want to make is inadvertently charging shipping fees once they've gone through the checkout process. You don't want to make prospects feel like an ad misled them or violate any terms of service that could disqualify you from using the ad platform in the future. Since you'll get charged for every click on the ad, you'll want to make sure the content and copy you use resonates with your target audience. While sensational and too good to be true ads and offers are fun in theory, when you're paying for clicks and not converting the sale, all you'll get left with is an expensive ad bill. Select The Right Demographics To avoid overspending on your PPC campaign, the first thing you'll want to do is define your target audience. You can eliminate any traffic sources that aren't relevant to your business or offer, so you don't overpay for unqualified clicks. For instance, let's say you own a cleaning service that serves a specific Metropolitan area. The only PPC ad traffic you should feel comfortable with paying for are people in this physical, demographic area. PPC Ads Are An Investment PPC advertising offers companies of all sizes a way to grow their business with some help from technology. In many cases, a successful PPC agency makes a significant impact on the company's bottom line. As an investment, the valuable industry data contained within these campaigns help you build a stronger business foundation online. Want to get a heads up on your competition? Contact the PPC experts at SEO Contractor today!