WE PROVIDE SEO FOR ELECTRICIANS
How can search engine optimization SEO services help me as an electrician?
Getting to the top of search engines is where all the money is. If you aren't in the top 3 positions, chances are your website will not see its true potential. We understand what it takes to build a good report with Google and other search engines.
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Our digital marketing strategy provides white-hat SEO for service contractors looking to rank above the competition. Since 2011, we've been providing SEO for electricians, and we stand behind our work.
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Research Search Terms
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Improving Your Website
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Page Optimization
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Content Marketing Adjustments
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Natural Backlinking
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Local Citations
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On-Site Blog Posts
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And More
THE BENEFITS
Once your site is ranking for several local search results you should noticed an increase in targeted traffic. The conversion rate for this new traffic should increase as well. SEO services for electricians will increase traffic, build trust, and convert leads. For more information have one of The SEO Contractors contact you today!
I Want To Have a Consultation With An SEO Specialist
Sure, referrals are always the best form of generating business, and it's great when someone sees your truck wrap and calls you. But you need an online presence. You want people who do not yet know about your company to find you when they do their search.
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Business owners understand that when someone searches for Electricians, the first thing they will see is a Google paid ad. Many people will scroll down past these ads and look for the top website or map listing.
When your customers search online for a local service, the first thing they do is scroll past the ads. The next thing they see is a list of Electrician companies on a map. When they scroll past the map, they see a list of 10 websites that are on the first page of Google.
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We all know they will not go to page 2 and will most likely click on one of the map listings or the website ranked between the #1 to 3 spots below the map. These are the two spots that you want to be at, either #1 in Google or #1 on the map, and this is where an SEO company comes in to help get you there.
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Here Is A Visual To Show You What A Google Search PAID AD Looks Like
(The top ads called Google Guaranteed cost $20 per call lead)
What Does Local SEO For Electricians
Mean For Your Electrical Company?
I want to get right to the core of how SEO services get your Electrician company more business leads.
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Now that you have set out to get your company more business, you have many options.
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You could wrap your vehicles, do billboards, pay for radio ads, pay for Google & Facebook ads, and pay someone to perform SEO. The problem with paying for SEO is that it is complicated to understand what you are getting and how it will work for you.
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We know it's a weird form of marketing, which is why we have an electrician SEO strategy for you.​
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One sure thing is that your customers are going onto their phones and searching Google for words like "Electrician Near Me." You know in your heart that this is true, and we also know it is true because we see the data.
Google ads show first in search engines. Two types of ads Pay Click ads and Pay-per-lead ads. The ads in the image are paid per lead. Their goal is to trick the searcher by calling them Google Guaranteed, but when you look to the right, you notice the word sponsored.
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Electricians pay Google per call for these ads.
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This method is Google's shameful way of adding more paid advertisements to their search engine. People know to scroll down to find the best business that earns their natural positions in Google by being a great business.
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Here Is A Visual To Show You What A Google Map Listing Looks Like
(These are free to set up yourself)
A map listing requires three main components: your business category, e.g., electricians, your location in proximity to the person searching, and finally your number of star reviews. Google My Business is Free to set up. Don't listen to an SEO company that says they work hard monthly to get you on the map.
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Google puts a significant focus on who first is in the same category as the person searching. If they need a local electrical contractor and the category of your listing is Electricians, then they consider you.
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Once Google finds the companies by category, then they look at the addresses that are closest. Then Google looks at the reviews and puts the Electrician websites at the top with the best reviews. Google takes businesses more seriously with 30 or more reviews.
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Set your listing up for Free and start asking every customer for a review. Your team asking is the best way to generate reviews, and in our opinion, it is better than paying a company to do so. We have witnessed our customers acquire more reviews by asking rather than paying companies to ask.
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Here Is A Visual To Show You What An Organic Google Search Listing Looks Like​
(Top of Google earned listings, no paid for)
These listings are the local search results, also called by SEO specialists SERPS (search engine results pages). You want your website to rank in the top 1-3 spots, ideally #1.
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When someone pays for SEO services, this is the spot you are paying them to get you to. The difference here is that no one, not even Google, can guarantee you. You cannot buy a spot the way you can with a Paid Ad placement. The company and its website earn these organic spots at the top.
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When you pay an SEO company to get your electrician website to the top, you are paying to strengthen your website. Your site itself gains authority with Google, and Google chooses to place the website at the top. Google places a website at the top if they feel it is the most influential, most relevant site for the person who is searching.
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The website listing that displays shows the title tags in blue and the meta descriptions under. These title tags represent each individual page URL. Our job as an SEO company is to make your website healthy and full of content. Google sees it as having the most authority for your customers' searches; therefore, they place your site at the top when they search.
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Making your website strong is like going to the gym. Your website is you at the gym, and we are the trainer who works the site out. We know how to add content and link building to correctly grow your website.
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We track the results monthly, we can see the search data of how many potential customers we are trying to drive to your site. We can show every task that we deliver to achieve this. What is quite secretive with most SEO companies is extremely transparent with us. Learn the three ways to guarantee SEO failure with your Electrician company.
More About The Electrician SEO Services We Offer
Now, we want to dive into SEO itself and share some of the main strategies we use specifically for Electricians.
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RESEARCH & DATA
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Keyword research Data is the cornerstone of an SEO campaign in particular. If you were to rent a billboard for your Electrician company, then you would want to know how much traffic drives by.
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The same goes for your SEO campaign. To be at the top of Google, you must know what specific keywords people are searching.
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Once you know the words people are searching for and how often they are searching per month, then you can decide if SEO will bring you ROI.
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You must understand SEO research to make a sound investment.
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CONTENT
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If you have heard content is king, then know that it is true to SEO and ranking your website. We understand that you may assume that people do not read, and you should keep your site simple with little content. The fact is that Google reads, and if you have little substance, then you will most likely show low results in search engines.
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Google knows that your customers are searching for your business, and they are explicitly vetting you over the competition. They want to know why to choose you, who you are, the values you bring, and the experience you have. They want to trust you before they even consider calling.
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Google knows that your business is more than a couple of sentences of content. How can you be in business for years and offer an excellent service but only describe it in a few sentences?
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This approach doesn't make sense to Google and for a good reason. We provide content and lots of it, both on and off your website. This content builds authority with Google and trust with your readers. We write the content for you and in a manner that works for search engines and SEO as well.
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LINKING
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Linking websites and content to each other was one of the founding principles of Google. The founders realized that connecting websites build strength on the internet. Black hat SEO companies have abused the idea and caused Google to penalize sites with bad links.
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Link building is still one of the most critical factors for a website. Linking from another website to your site is a backlink. These links are precious to your website, and you want backlinks from healthy, relevant sites.
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However, if you have a backlink from a poor website, it will affect your website, making it seem of less quality. You only want backlinks from useful, relevant websites. You can also create links from your website to another site, giving them a backlink. These links are helpful in connecting your viewers to vital information that they cannot receive from your website alone.
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Internal linking is linking within your website itself. These links take you from pages within your site to other pages on your site. The goal of your website is to get people to stay on it and look around. You want them to go to as many pages as you can while teaching them all you have to offer.
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SEO campaigns strongly benefit from a solid linking profile, which can often be tricky to achieve on a large scale.
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REPORTING
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Your reporting directly correlates with your research. You have done the research and now have decided to invest in an SEO company. Tracking these rankings is the final step to ensure that your investment and campaign are worthwhile.
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Many SEO companies like to share with their customers some necessary Google Analytics reports, which mainly show website traffic. We feel it is crucial to track the actual words you are targeting and watch your rankings. These are the words you are paying to move up for, so you must watch the movement.
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Most likely, you will not produce site traffic from words that are not at the top of page one, so it is essential to first move to page when then up to; we also watch Google Analytics for the #1-3 spots. While doing this see traffic increase. Once the words move to the top, the traffic should increase. We have noticed that many SEO companies do not share the rankings.
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Maybe it's because the rankings for these companies are not moving up, or perhaps it's because they choose not to share. With The SEO Contractor, we want our Electricians to see the SEO results, good or bad, and know what's going on.
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GET IN THE GAME OR SIT ON THE BENCH
All you electricians looking for SEO and website rankings in search engines. It is time for the moment of truth and to invest in long-term SEO marketing.
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If you believe people are searching in Google and think they should find your company, then that means SEO is something you should consider. If you sit on the sidelines and don't get in the game, then you are failing, and if you start and give up too soon, then you are also failing.
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If this is something you believe in, then message us. If you feel that referrals are all you need and that SEO is a waste of money, then this product is not for you. No hard feelings.
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If you feel this form of digital marketing is a hoax and will not work, then please try a traditional advertisement company.
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But if you believe people search in Google, and you are tired of your competition winning, then get a free consultation. We can also provide a case study prepared for your Electrician business to succeed in search engines!
I Want To Have a Consultation With An SEO Specialist
I Want To Have a Consultation With An SEO Specialist
