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People often ask
What makes the best digital marketing company?
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I often search for vendors and services thinking, who is the best, but this question can mean different things to different people. When I search for marketing agencies and think about finding the best marketing company, I don't think the answer is as cut and dry as directory websites might lead us to believe. For instance, when you search this question, the first thing you are going to find are websites with lists of top 10 or top 100 marketing companies. To these websites, the best is going to be measured by the largest, with the most reviews, and the most revenue. Does this mean the best, though, I mean Starbucks probably has the most stores, reviews, and income, but in my opinion, their coffee is far from the best? What is best for you is not always best for the other guy or, in this case, business. The SEO Contractor suggests looking at the actual companies you discover when searching in Google or Social Media and vetting them, the same way your customer's do for you.
Do They Offer Comprehensive Marketing?
A great business owner once taught me that your brand is a puzzle to the customer, and until they see all the pieces, they don't always see the full picture of your company. I believe this to be very true, which is why our company focuses on a comprehensive online marketing approach. The SEO Contractor believes that when you choose a marketing agency, you shouldn't get just one service. Although one marketing channel, like Paid Ads, may work to a certain extent, it will not be enough to reach your full target audience.
With marketing, you need to up your odds by reaching your target customer from multiple marketing channels. As they begin to see your brand from all angles repetitively, they will eventually become ready to choose you. When you pick a marketing agency, you must select a company that will deliver a full-service approach rather than one service. Think about your customer going online and searching for you; they will want to see your website vibrant with content, your social media active, and your map listing full of reviews. Finding your paid ad could be the first way they discover you, but referencing all your marketing channels will be how they vet you. You want to work with one company to deliver all of this seamlessly.
Are They Reliable & Caring?
Reliable and caring marketing companies will not chat with you on the phone all day and bring you cookies, so you remember them. Reliable means delivering marketing services that drive new business. It's easy for any company to make social media posts, build a website, and have paid ads clicked. The challenge lies in turning marketing into engagement and converting sales. We have seen time after time digital marketing companies make a post for their clients, and the only people to comment and share those posts are the agency who made the post. The best marketing agencies don't just perform work; they care about delivering your results. You can measure this by seeing transparent reporting and customers that come to your business. Don't get tricked by vague reports making false claims, or random phone calls of assurance. Great agencies care more about strategy, workload, and your leads as appose to just being on call 24/7.
I tend to find that smaller, less knowledgable, marketing companies tend to overcompensate by continually letting the customer know they are there. You end up liking your marketing guy cause he calls so much, but you don't know if the results have improved, or how to make sense of the reports. On the flip side, I have noticed that larger agencies don't care enough about your business. They have you in the system delivering cookie-cutter methods, and if you leave, they will be ok. Marketing agencies may know how to perform work, but are they customizing their approach specifically for your company? The SEO Contractor, reliable and caring, means we're delivering real results, and we can explain them to you with ease.
Are You Going With Your Gut Feeling?
When choosing the best marketing company, you have to end up going with your gut feeling. I find the best way to do this is to have an initial talk with the company you are about to hire. From speaking with the agency, you can determine if they are knowledgable and if they are trustworthy. It's pretty easy to tell when speaking with someone if they know what they are talking about, and I would be wary of a representative who is relying on a team of people to broker their service. It's one method working directly with your team in full understanding, and it's quite another farming work to a team that you don't understand yourself.
I would also be wary of individuals who are very pushy to close the deal, especially when they start changing their services around so that you will say yes. Don't get me wrong; our agency works with customers every day that we hope will signup for our services, and there comes the point where a potential customer has to choose to sign up or wait. We do not push this aggressively because we want comfortable customers who are happy to get started. We also don't dismantle our services just to get paid. When an agency changes its services to make a quick sale, it is often the case that the adjusted service will not be as effective as the original.
Choosing The Best Marketing Company
Don't choose your next marketing company by picking a name off the top 10 or top 100 list on a random website. We suggest searching and find one yourself via Google or social media. Once you find a few options, vet them out by seeing if they first offer a full-service digital marketing approach. Then begin looking at their reporting and transparency with their services and reviews. From their reach out to speak with them and see if they care enough about your business to analyze it. Lastly, go with your gut feeling and talk to them on the phone. See if they know what they are talking about, and can grasp an understanding of your business. From there, you should gauge whether they are actual experts or just salesmen trying to close a deal. If you would like to talk with a digital marketing specialist and have your questions answered, please contact The SEO Contractor.
What's a digital marketing agency?
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To find the most accurate definition of a digital marketing agency, we must define digital marketing. According to Wikipedia, digital marketing is the component of marketing that utilizes the internet and online-based digital technologies. Such as desktop computers, mobile phones, digital media, and other platforms to promote products and services. A digital marketing agency, like The SEO Contractor, is a company that handles the promotion of these products and services on these platforms.
The main difference between a marketing agency and a digital agency is that digital does not include traditional forms of advertisements like radio, print, magazine, and billboard. We could argue as to which types of marketing are better, but the answer would be different for each business based on the needs and size. The truth is that digital marketing companies have been growing and thriving in the last ten years and show no signs of slowing down. Traditional advertisement companies like magazines, radio, and print, have struggled and had to include digital marketing to continue their growth. I believe this shows where your focus should begin with your marketing.
Online Technology & Digital Agencies
As humans, we can no longer live without devices like computers, mobile phones, and tablets that connect us all through the internet. We have extended our real world to an online world of information and connection. This instant access has become pertinent for consumers, in particular, looking for products and services. Why travel around town randomly or search through a printed directory limited in resources, when you could go right on your device. Not only do you have instant access, but you have far more information to access. You can read reviews, learn detailed facts, find recommendations, chat online with customer service reps, and do this immediately.
We all understand the power of these devices and technology, but its the job of a digital marketing agency to harness this power and use it to grow your company. Digital agencies stay up to date with the growth of technology to keep your marketing ahead of the curve. For instance, The SEO Contractor has had to evolve with the anticipated growth of desktop searches' to mobile search. Now we are watching as voice recognition searching is growing, as well as artificial intelligent ads. These are just a few examples of a digital marketing agency's job, but they show a rapid advancement of tech that marketing companies must understand. When you decide which agency to work with, make sure they have an experienced track record of longevity customers. These customers will show that the agency can weather the storm of change. For instance, The SEO Contractor began in 2011, and we still have customers who have been with us since the start.
Internet Marketing Platforms For Business
Within these devices are platforms that serve many different purposes like Google search, Instagram, Facebook, Twitter, LinkedIn, and TikTok, to name a very few. These platforms come and go while some pull much more weight than others and have lasted longer. The truth is that no one knows where they will all be in 5-10 years. The job of a digital marketing agency is to keep up with the popularity of these platforms and understand what audiences are using them. With this type of knowledge, we can maximize the platform's demand and use it to your utmost benefit. A good marketing company will also be on the lookout for upcoming platforms that may benefit your business.
With any form of digital marketing, it is best not to put all your eggs in one basket, because you never know the lifespan of an online platform. The SEO Contractor believes the best practice for your business would be not to be late for the party and to join multiple parties. In other words, begin using platforms that immediately make sense for your target audience as you discover their popularity. Make sure to use various platforms to diversify your audience and up your odds of reaching new people. Let's say that you put all your effort into Instagram and have tons of followers, then one day, Instagram changes its algorithms or, worse, it's focus altogether, and somehow you lose this audience. You never know, before Instagram was Vine, and may influencers lost all of their followers and had to start over when Twitter bought Vine. Sadly enough, Vine couldn't compete with Instagram and Snapchat. The point is that any good digital marketing company will work your audience on multiple platforms and discover new platforms as the online world evolves. Don't choose an agency that only focuses on one platform or one service.
Our Digital Marketing Company, The SEO Contractor
The SEO Contractor has been in business since 2011, and we service the entire United States with digital marketing services like Website Design, SEO, PPC, and Social Media. Our marketing agency began in Rockwall, TX, and many of our customers have been with us since the beginning. Our skills, experience, and team are continually growing as we help bring customers to many local businesses. Please contact us so that we can learn about, discuss, and help grow your business.
How much does it cost to do digital marketing?
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The price of hiring a digital marketing company like The SEO Contractor will vary between agencies due to several factors unique to each agency. It is essential for you, the business owner, to understand these factors as well as understand the work that you are paying. Understanding whom you are hiring and the work they are performing will allow you to make a comfortable investment with your online marketing.
When you proceed to hire a marketing company, look at the age of the company, the size, their experience, and the data they audit for your business. When I refer to information, I mean the research data that the marketing agency does for you individually. Any decent agency will be able to look at your current marketing situation and share a potential ROI with you. Let's dive more in-depth so that you can understand how much you should spend, and please note that these price points are subject to our opinions as an experienced agency.
Why does the age of a company matter for pricing?
Since 2011, our digital marketing company has witnessed almost ten years of pricing for this industry. We started from scratch with no investments or loans, and in the beginning, we had to charge dirt low prices. Many new businesses struggle this way and often have to do low to almost free pricing. Extremely low pricing could hurt your company because corners could be cut or worse; you will begin to undervalue the marketing as the companies price grows. If the price is ever too reasonable to be true, so will the delivered goods.
Over the years, our company has learned how much our services cost us to achieve the needed results. We have also witnessed other companies approach with pricing. Our goal is to stay competitive within the industry without gouging. We also make sure to price our services based on the time, cost, and value of the workload and results. We know if we go below value, we will not be able to deliver the amount sold. For instance, for monthly SEO, any price below $500 will be tough to move up in search engines quickly. Customers who invest $1500 minimum per month, almost always outperform those paying less.
How does the size of a company affect its prices?
Companies can handle pricing three ways, low, moderate, or high. They could be a large company with lots of employees and overhead, therefore have to inflate prices. They could also be a small company with an ego who raises their price. Companies may have low or high expenses and still price their services so low that they attract a large volume of customers. I have noticed through the years that large companies with low prices burn through customers consistently. Small companies with low prices may have a hard time staying in business with more workload and less money. Many business owners have come to The SEO Contractor after working with one or several other agencies who have let them down.
I have also witnessed as some companies grew their customer base; they have become cocky and overinflated their prices. I have seen these types of companies once deliver a good project and get relaxed on their services while increasing rates. Digital marketing services are never a guarantee because it always depends on your company and the full marketing you are doing. We suggest talking with the agency and listen to them explain the work they will perform, the reports they will deliver, and the value of their service. If everything adds up and makes sense for both your budget and ROI, then go for it. Be wary though of too low pricing with high-value promises, be aware that higher prices could be okay, as long as the value is there to drive you a high enough ROI.
How does experience relate to pricing?
In business, the experience is significant. You may be very talented at delivering your service, but running a business comes with far more needs. When dealing with a more experienced company, you will, in theory, get a more experienced service. In digital marketing, you want to choose an agency who has the experience to get results. Results for your marketing means new customers. The question then becomes, home much would you pay for new customers for your business? Every business has a different priced product with various expenses tied to them. Your company may only need a few new customers per month, while others need many. For instance, if your company only needs a few customers to make high profit and hundreds of people search for your service, then paying a few thousand to reach them is profitable.
As a business owner, you will need this information from your potential marketing vendor. The marketing agency will show you how many potential customers they can get you in front of, which will allow you to gauge your possible ROI. From assessing your potential ROI, you can know that your investment has a chance of being profitable. An experienced company will be able to get you the correct information to understand your venture, and an experienced digital marketer should be able to deliver the best results. It is always best to go with your gut feeling when vetting your marketing agency and their prices. Discuss all that we have mentioned above to make a comfortable decision. One thing every experienced marketer will tell you is to not give up within the first few months. Marketing is about testing, measuring, adjusting, and staying consistent. Those who stick the course with marketing tend to have a track record of growth, while those who have given up have a history of complaining.
Why should a company show you marketing research first?
Before you invest in digital marketing, you should be able to assess your investment and get a decent idea of your potential return. If you were to buy a billboard on the side of the road, you would first ask two questions. How many people drive by this billboard each day, week, and month. Also, how are these people driving by, and what are there interests? The same goes for digital marketing, and an agency can show you data. For instance, what volume of people are searching your industry in your area in Google? Also, how large is the audience on social media interested in topics related to your services? The last thing you would ask would be the price to reach these audiences. If a digital marketer can answer these questions with research data, you can make a sound investment. You will know your customer potential reach, the cost to reach them, and the potential return on investment.
Contact The SEO Contractor today to discuss your digital marketing with our company. We will deliver your research and answer all your marketing questions.