We Provide SEO for Contractors
"Finally, an SEO Company Who Is Not Full of S#&T!"
- Danny D. owner Speedy Rooter Plumbing, VA
What the HECK is search engine optimization (SEO) and why do I need it?
Just having a website isn't enough to get to the top of search engines, stay at the top, increase traffic, and convert visitors into customers. SEO is the process of making a website from being virtually invisible to showing up first in search results. When talking about SEO it is best to think of it like building credit, the process takes time and requires following specific white-hat SEO methods to gain the trust of search engines that in turn improve the rankings of your website.
(Keyword Research, Competitive Analysis, Backlink Profile, and Site Audit)
(Meta-Data, Web Copy, H-Tags, ALT Tags, CTA's, and Image Optimization)
(Guest Blogging, In-Content Linking, Sidebar Links, and Press Release Distribution)
(Map Listing Optimization, Top Level Directory Submissions, and Local Directory Listings)
(100% Original Blog Post Content)
Our SEO Services For Contractors Get Results!
If getting more business through your website and online marketing efforts is what you desire then The SEO Contractor is your solution.
We look forward to working with you.
John Kortes & C.J. Kortes
Brothers, Business Partners of 9 Years, & SEO Rockstars
The SEO Contractor
I Want To Have a Conference With An SEO Specialist
What EXACTLY does an SEO Specialist even do?
The is the big question that many company owners have, and it is an extremely valid question. We can't attest to other SEO agencies, but we know what methods we perform monthly, which are tactics that any good SEO company should be providing for their customers.
THE TRUTH IS
Search Engine Optimization for a business requires real work both initially as well as monthly. The problem is that the work is not measured the same as if you were to pay for ads. For instance, if you pay for an advertisement online most likely with Google, then those ads can easily be quantified.
You can see the individual ads created, the impressions those ads show for, and the clicks and calls those ads receive. It's cut and dry and somewhat simple to understand for a contractor who is not in the digital marketing field. The problem with Google ads is that you pay to play, and when you stop paying, you are gone.
SAME RESULTS BUT DIFFERENT WORK
When we provide SEO for contractors, we are achieving the same results as paid ads, but our workload is much different. For instance, our goal is to get your website and local listings to show in Google as impressions. Someone searches and those listings got to the top of Google and clicked. Once visiting your site, you then hope to receive a call.
It's the SEO workload that becomes confusing to contractors, but it is quite simple. Since we are not paying to get your listings at the top, then how do we get you to the top? The short answer is that we build your website so rich with content and backlinks that it gains high authority with Google.
If Google feels that your websites SEO is stronger then your competition, it means Google believes that your site offers your customers better user experience and that your site has more relevant content that your customers are seeking.
This strength is why Google chooses to put you at the top above your competition, and we have to get you active. Getting your contractor website to grow its authority is like going to the gym. When you first start, you are the skinny guy in the gym or, in this case, on the internet.
You have to go consistently and do rep after rep targeting all your muscle groups. It might take six months to a year of consistency, but if you don't give up, then you will transform. If you give up, even after a year, you may lose everything slowly over time.
GROW YOUR SITE STRATEGICALLY
So the reps we do consistently to grow your site are very strategic, but they are also tightly focused. We first research and find the correct keywords that people search, and we target those like a sniper. We can share this data and these words with you because they are measurable. Other tactics include writing content both on the website and off the site.
This content also can be shared with you so you can see what we are writing. We build links back to your site from other websites as well as internal linking within your site. Again these links can be shared with you to see the work we are performing. Lastly, we track your rankings and watch the movement on Google. These rankings can also be shared as reports so you can witness the results of your SEO campaign.
THE POINT IS
SEO does require real and precise work that can both be shared with you as well as measured for results tracking. If you are working with a current SEO company who can not share their workload with you, then this could be a real problem. It could mean that they are not doing much, because if they were performing the work as mentioned above, then they could also share that work.
Does SEO really work or is SEO a waste of money?
The short answer is that SEO does work, and it can grow your business offering your company an ROI. The reality is that it could also very much waste your money if done incorrectly. Keep in mind that every industry and every company needs to approach this a little differently based on their targeted needs. For instance, a dependable SEO professional company like The SEO Contractor can look at your business and tell you upfront the realities of your campaign. Some industries in some local geographic areas may be much more complicated than others to rank. Also, some contractor websites may perform much better than others, while newer smaller companies may take more time. Each case is individual to the needs as well as the current situation of that company.
When you decide to start working with an SEO consultant, the first thing they must do is to research the correct targeted keywords. They must also examine the targeted geographical location that you are trying to reach. This research will show you the volumes per month that your target customers are searching and from what cities precisely. These reports will also tell us what the competition looks like and our abilities to compete with these specific keywords. In other words, we don't want to focus on a keyword that is searched by many people but is also very competitive. This focus could take you years to reach the #1 spot and become a waste of money. It depends on the individual situation.
We plan our customers SEO campaigns by focusing on the sweet spot between targeting high trafficked keywords that we know you can rank for sooner than later. We try to focus on what we call the "easy wins" so that as we grow your SEO over time, we are getting easier words to the top. Even if the search volume is less, we are at least gaining traffic. While we do this, we also continue to push the more difficult words as well. The reason for this is so that you can achieve results quicker even if they are small rather then just waiting and spending money on substantial future results.
You need to have a specialist deliver you and SEO report so you can plan your attack based on your current company and situation. This way, you can see the number potentials for yourself and decide if this investment will be right for you. SEO does work for many businesses and contracting companies like yours, but you need to know the real expectations upfront before you jump in the game.
How LONG does SEO take to start working?
This question is tough to answer because there is no answer. Every single case will be different, and no two situations are the same. The reason is that Google doesn't even know. There are absolutely no guarantees when it comes to Google's organic search results. We can tell you some general ideas based on the actual results we have witnessed in the last nine years ranking contractor websites.
First off the reality is that you will need a minimum of 3-6 months to see any significant movement. The general rule of thumb, though is 6-12 months to see real results. The customers who beat their competition every time, though are the ones who stay consistent for over a year and continue their campaigns ongoing. We have had customers with us for nine years and many who are 2 + years. These customers by far beat our their competitors, and since they never gave up, they have much stronger authority with Google.
THINGS TO CONSIDER
New Websites Have To Start In The Very Back
Websites Who Are Page 2-5 Will Move Quicker
It Takes Google Roughly 1-3 Months To Recognize New Backlinks
If You Stop SEO, Your Competition Won't
If Your Not Doing SEO Then Don't Expect Top Rankings
Sites Building Backlinks and Onsite Blogs Perform Better
Direct Traffic From Branding Is The Key Factor To SEO
Large Websites With More Content Do Better
If You Stop Before 12 Months Then, You Screwed Up
WHAT YOU SHOULD DO
If you are considering SEO Services, then your mental approach should be to choose a budget that you are comfortable with for the long run and I mean 3-5 year plan. This plan doesn't mean it will take this long to get results; it just means that you should incorporate SEO as an ongoing marketing campaign. You don't want to look back three years from now and wish you started SEO, and you don't want to give up before then because you chose an overly large budget hoping results would happen immediately.
You also don't want to do SEO only and no other forms of direct brand marketing. We suggest this because this approach of expanding your marketing beyond just SEO is what our most successful customers do. Their competition wants to be like them but can't seem to fathom the idea of pushing through the beginning phase of SEO. In other words, they give up, and then they blame SEO rather than themselves while there competition benefits.
How much SHOULD I Pay for SEO and is SEO cost-effective?
There are two answers to this question. First, need to choose your budget based on something you can comfortably manage for a minimum of 12 months. You do not want to bite off more then you can chew hoping to gain immediate results because you will be disappointed. If you choose a small budget then we, the SEO company, cannot perform enough work monthly to move your results fast enough. In other words, if you choose a low budget, then you need to expect the results to take more time. If you select a large budget, then we can perform more work, but the initial results could still take 6-12 months minimum.
Every case is different, and there are no guarantees. We suggest spending enough money that allows the SEO company to do enough work but does not also break your budget. We recommend a minimum of $1000 per month, and with us, unlike most agencies, we do not lock you into any contracts. Our most successful contractors spend an average of $2k - $3k per month and have been with us for over two years. We also have large companies who are targeting a wide geographic service area paying in the $4k - $5 range.
If you are a smaller company with a more modest budget, then $500 - $750 can work for you, but your expectations should be that it may take longer. This route, of course, could be quicker if you are in a smaller, less competitive city. This option is still better than doing nothing, but we would not recommend it seeing as our most successful customers pay $1000 plus. If your competition is spending money on SEO, then most likely they are doing this budget as well.
What Kind of Contractor Are You?
SEO For Tree Trimmers
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