What is a Digital Marketing Agency?



To find the most accurate definition of a digital marketing agency, we must define digital marketing. According to Wikipedia, digital marketing is the component of marketing that utilizes the internet and online-based digital technologies. Such as desktop computers, mobile phones, digital media, and other platforms to promote products and services. A digital marketing agency, like The SEO Contractor, is a company that handles the promotion of these products and services on these platforms.


The main difference between a marketing agency and a digital agency is that digital does not include traditional forms of advertisements like car wraps, radio, print, magazine, and billboards. We could argue as to which types of marketing are better, but the answer would be different for each business based on the needs and size. The truth is that digital marketing companies have been growing and thriving in the last ten years and show no signs of slowing down. Traditional advertisement companies like magazines, radio, and print, have struggled and had to include digital marketing to continue their growth. I believe this shows where your focus should begin with your marketing.


Online Technology & Digital Agencies


As humans, we can no longer live without devices like computers, mobile phones, and tablets that connect us all through the internet. We have extended our real world to an online world of information and connection. This instant access has become pertinent for consumers, in particular, looking for products and services. Why travel around town randomly or search through a printed directory limited in resources, when you could go right on your device. Not only do you have instant access, but you have far more information to access. You can read reviews, learn detailed facts, find recommendations, chat online with customer service reps, and do this immediately.


We all understand the power of these devices and technology, but its the job of a digital marketing agency to harness this power and use it to grow your company. Digital agencies stay up to date with the growth of technology to keep your marketing ahead of the curve. For instance, The SEO Contractor has had to evolve with the anticipated growth of desktop searches' to mobile search. Now we are watching as voice recognition searching is growing, as well as artificial intelligent ads. These are just a few examples of a digital marketing agency's job, but they show a rapid advancement of tech that marketing companies must understand. When you decide which agency to work with, make sure they have an experienced track record of longevity customers. These customers will show that the agency can weather the storm of change. For instance, The SEO Contractor began in 2011, and we still have customers who have been with us since the start.


Internet Marketing Platforms For Business


Within these devices are platforms that serve many different purposes like Google search, Instagram, Facebook, Twitter, LinkedIn, and TikTok, to name a very few. These platforms come and go while some pull much more weight than others and have lasted longer. The truth is that no one knows where they will all be in 5-10 years. The job of a digital marketing agency is to keep up with the popularity of these platforms and understand what audiences are using them. With this type of knowledge, we can maximize the platform's demand and use it to your utmost benefit. A good marketing company will also be on the lookout for upcoming platforms that may benefit your business.


With any form of digital marketing, it is best not to put all your eggs in one basket, because you never know the lifespan of an online platform. The SEO Contractor believes the best practice for your business would be not to be late for the party and to join multiple parties. In other words, begin using platforms that immediately make sense for your target audience as you discover their popularity. Make sure to use various platforms to diversify your audience and up your odds of reaching new people. Let's say that you put all your effort into Instagram and have tons of followers, then one day, Instagram changes its algorithms or, worse, it's focus altogether, and somehow you lose this audience. You never know, before Instagram was Vine, and may influencers lost all of their followers and had to start over when Twitter bought Vine. Sadly enough, Vine couldn't compete with Instagram and Snapchat. The point is that any good digital marketing company will work your audience on multiple platforms and discover new platforms as the online world evolves. Don't choose an agency that only focuses on one platform or one service.


Our Digital Marketing Company, The SEO Contractor


The SEO Contractor has been in business since 2011, and we service the entire United States with digital marketing services like Website Design, SEO, PPC, and Social Media. Our marketing agency began in Rockwall, TX, and many of our customers have been with us since the beginning. Our skills, experience, and team are continually growing as we help bring customers to many local businesses. Please contact us so that we can learn about, discuss, and help grow your business.