Contractors and general construction companies might think that they get most of their business from word-of-mouth, but the reality is that many people find your company through search engines like Google. That's why it's so critical to make sure that your SEO is on-point, strategic and measurable.
What Is SEO?
SEO, or search engine optimization, is a way to communicate with Google's bots that your website is relevant and deserves to be higher in the search engine results. Many different things contribute to your overall SEO, including relevant and rich content, internal and external links, responsive website design, and a comprehensive social media presence.
Why Is SEO Important?
Since people rarely go past the first or second page of Google, having good SEO is critical to ensuring that your company gets noticed by potential customers. If Google does not deem your website to be a good fit for that particular keyword or phrase, it will demote you to a lower page. It's so critical to have good SEO that companies even pay to be higher in the search engine rankings through buying ads. This is referred to as PPC, or Pay Per Click, and is different than SEO. SEO is cultivated over a long period by continually updating content, keeping up with link building, and using keywords effectively. That's why SEO is often referred to as organic.
How Can An SEO Company Help My Contracting Business?
Experts like The SEO Contractor can help your contracting business by fine-tuning your SEO and coming up with a good strategy for moving forward. They do an audit of your existing website and identify where you can improve on your strategy. They conduct keyword research, also known as the process by which you determine which phrases and words will resonate with your audience most, and look at what your competitors are doing. Then, they put together a plan for a comprehensive and actionable SEO strategy. Since most companies don't even have an SEO strategy, you'll be light-years ahead of the competition.
They will also look at your analytics, to measure how your SEO campaign is working and make any necessary tweaks or changes. Smart SEO strategies are made to be flexible, so by keeping an eye on the analytics and changing course early on, you'll be able to fine-tune your plan and reach that coveted first page on Google.