As a contractor, working with a digital marketing company for search engine optimization services can prove very helpful in growing your company.
The reason why? Because although you are skilled at many things, generating new leads online most likely isn't one of them.
Marketing Effectively In The Digital Age
As of early 2019, 81% of Americans owned a Smartphone. As you might imagine, Smartphones and other internet-enabled devices completely changed the way people access information.
Traditional marketing, including newspapers and yellow pages, offers a limited reach to people who still use or subscribe to these products in the digital age.
SEO for contractors like Lloyd Nabors Demolition helps them to capitalize on free, targeted website traffic sent from the major search engines, including Google, Bing, and Yahoo.
The objective of SEO for contractors is to help them get top rankings for related keyword phrases. Ideally, these keyword phrases and landing pages help to convince and convert free visitors into a lead, prospect, or customer.
To compete online, contractors will need a few essential digital assets from which to build. Let's say you are a bathroom remodeling company, the most critical digital asset is a responsive, secure, professionally written, mobile-friendly, and search engine optimized website.
For best results, it's always good to follow the best practices to ensure the highest possible rankings in mobile and desktop search results.
Developing custom landing pages are helpful when launching a targeted campaign to acquire more leads and prospects. Anyone who signs up and agrees to receive your updates should get added to your email marketing funnels for future communications. But when you have a hot lead, don't overlook the importance of making a quick connection by phone to close the gap.
Owning an active and updated Social Media business page offers an ideal way to share images and videos that showcase your work and capabilities, which helps promote your business on these platforms.
When added to your website, image, and video assets help to strengthen your position. Further, they could provide additional opportunities for a picture or video-specific searches at Google or other search engines.
To get the highest possible search engine results, general contractors should have multiple credible references - or online business citations.
Any online reference to your company, whether it's your phone number, business address, business name, or website URL, is a citation.
Popular places to make sure you have current and accurate business information include your local Chamber of Commerce, the Better Business Bureau, regional or industry business or trade associations. Additionally, having references at Yelp, Angie's List, Thumbtack, Facebook, LinkedIn, and Instagram helps extend your reach to broader markets of internet searchers.
If you're interested in growing your contracting business, don't overlook the importance of SEO and your digital assets. Need help getting started? Please contact the professionals at The SEO Contractor to discuss your project.