It is important to have a trusting relationship with your web and SEO team just like it is with your HVAC contractor.
Full transparency is vital to the long-term success of any business relationship. Below we touch on three key points in choosing the best SEO company for your HVAC business.
Sadly many web companies claim to do SEO but struggle to explain what they are doing. I have dealt with local contractors over the years who have been paying for SEO, but the only thing they received was updated meta. In several of those cases, the targeted keywords were so poorly researched that the customer's website didn't even have a chance to rank for them or the average search volume was worthless. Here at The SEO Contractor, we believe it is essential for our customers to understand each service we are performing and how it impacts their website.
SEO is an investment, so it is critical to work with a company you know can get the most for your advertising dollars. What better way than referrals, if your SEO contractor can't provide a list of customer referrals, you may want to stay away.
You don't want to end up in this scenario!
In the end, this is what every HVAC contractor is looking for when choosing an SEO company, results. Ask your provider to show you reports and explain what they mean. One thing about SEO professionals is we love our data, this information holds so much value and is overlooked by many business owners. We analyze site traffic, behavior, conversions, organic rankings, map listing performance, and so much more. Without knowing the results, an SEO campaign is destined to fail.
If you want transparent SEO for your HVAV business, contact The SEO Contractor today!