We Provide SEO for Construction Companies
How can search engine optimization (SEO) help my construction business?
Every construction project first starts with a plan, SEO is no different. It is essential to understand where your website is at currently and what goals you wish to achieve. For years we have provided SEO for construction companies, so we know what it takes to rank a website in this industry successfully. Our connections over the years allow us to publish quality content on relevant authoritative sites. This content then links back to your website increasing its trust score and improving rankings.
OUR SEO METHODS
There is no place like being at the top! When you are ranking at the top of search results for quality keywords those people searching find your website and convert as a lead or customer. Delivering this SEO methodology for construction companies since 2011 has allowed us to develop an accurate understanding of what it takes to rank in this industry.
What Does Local SEO For Construction
Mean For Your Company?
I want to get right to the core of what it actually means to apply SEO services in a way that works to get your construction company more business leads. In other words, you have set out to get your company more business, and you have many options when it comes to marketing. You could wrap your vehicles, buy a billboard, pay for radio ads, pay for Google & Facebook ads, as well as pay someone to perform SEO. The problem with paying for SEO is that it is complicated to understand what you are getting and how it will work for you. We know it's a weird form of marketing.
There is one thing that you do know is true though, and that is that your customers in your local area are going onto their phones and computers and searching in Google for words like "Construction Near Me" or "Best Construction Company Near Me." You know in your heart that this is true, and we also know it is true because we see the data.
Sure, referrals are always the best form of generating business, and it's great when someone sees your truck wrap and calls you. But you want people who do not yet know about your company to find you when they do their search. You understand that when someone searches for Heating and Air, the first thing they will see is a Google paid ad. You, like many people, believe that your customer will scroll down past these ads and you do not care to pay for those ads as a form of marketing.
When your potential customers search online and scroll past the ads, the next thing they see is a list of Construction companies on a map that is closest to them as well as a list of 10 websites that are on the first page of Google. We all know that your customers will not go to page 2 and they will most likely click on one of the companies located on the map with the most reviews or they will click on the website ranked between the #1-3 spots below the map. These are the two spots that you want to be at, either #1 in Google or #1 on the map, and this is where an SEO company comes in to help get you there.
Here Is A Visual To Show You What A Google Search PAID AD Looks Like
(The top ads called Google Guaranteed cost $20 per call lead)
As mentioned above, when someone performs a search, the first thing they see are paid Google ads. These can be comprised of two types of ads, Pay Per Click ads and Pay Per Lead ads. The ads shown above are paid per lead. Their goal is to trick the searcher by calling them Google Guaranteed, but when you look to the right, you notice the word sponsored. These are not placed here because these are the best companies that are somehow guaranteed to be the best. They are placed here strictly because Google is being paid to put them here, and they cost $20 per lead. This method is Google's shameful way of adding more paid advertisements to their search engine in a way that appears less like a paid ad, and all it does is trick searchers while pushing organic listings further down. People are smart, though, and they know to scroll down to find the best business that earns their natural positions in Google by being a great business.
Here Is A Visual To Show You What A Google Map Listing Looks Like
(These are free to set up yourself)
To be on a map listing above only requires three main components which are your business category, ie. Construction, your location in proximity to the person searching, and finally your amount/star reviews. This map listing is called Google My Business, and it is Free and effortless for you to set up your self. Don't listen to an SEO company that says they work hard monthly to get you on the map. That statement is not correct unless they are a review company who's goal is to get you a ton of reviews, specifically Google reviews. To be shown on the map, Google puts a significant focus on who first is in the same category to the person searching. If they need a local construction company but maybe they search for a more specific category like a builder, roofing company, bathroom remodeling, parking lot striping, and demolition company, then they may consider you if at the top. Once Google establishes all the local companies in the category being searched, then they next look at the addresses and see which companies are the closest in proximity to the searcher. Finally, once they have narrowed those listings down, then Google looks at the reviews and puts the construction contractor at the top who not only has the most reviews but more importantly, the best reviews. It has been noticed by SEO companies, that Google takes businesses more seriously who has 30 or more reviews. Set you listing up for Free and start asking every customer for a review. You and your team personally asking is the best way to generate reviews, and in our opinion, it is better than paying a company to do so. We say this because we have witnessed our customers acquire more reviews by asking rather than paying companies to ask.
Here Is A Visual To Show You What An Organic Google Search Listing Looks Like
(Top of Google earned listings, no paid for)
These listings are the organic search results, also called by SEO specialists SERPS (search engine results pages). You want your website to rank #1-3 spots, ideally #1. When people say, they want to rank in Google, be on top of page one, or be found at the top of Google when someone searches, this is the spot they are most likely referring to. The top of Google's organic listings is where local websites like yours can rank to get customers. When someone in the local Fort Worth area searches for your construction niche, Parking Lot Striping Fort Worth, then who will be at the top? This is where your local SEO can get you too. When someone says pay me for SEO services to get found in Google, this is the spot you are paying them to get you to. The difference here is that no one, not even Google, can guarantee you here, and you cannot merely buy a spot the way you can with a Paid Ad placement. The company and its website earn these organic spots at the top. When you pay an SEO company to get your Construction business to the top of search engines, then what you are paying for is for the company to strengthen your website. Your site itself gains authority with Google, and Google chooses to place the website at the top. Google places a website at the top if they feel it is the most influential, most relevant site for the person who is searching. Our job as an SEO company is to make your website healthy and full of content. Google sees it as having the most authority for your customers searching; therefore, they place your site at the top when they search.
I know this is very repetitive and sounds ambiguous, but it is quite the opposite. Making your website strong is like going to the gym. Your website is you at the gym, and we are the trainer who works the site out. We know how to add content and build links in a manner that correctly grows your website. We track the results monthly, we can see the search data of how many potential customers we are trying to drive to your site, and we can provide every single specific task that we are completing to achieve this. What is quite secretive with most SEO companies is extremely transparent with us. Learn the three ways to guarantee SEO failure with your Construction company.