One of the best ways to generate leads and phone calls online is to use SEO. SEO helps increase your business visibility, build your local brand, and enables you to establish credibility. The issue is that it can be very technical and competitive. Despite that, SEO for contractors is still a viable strategy for growing your business.
Here are some solid tips for helping you build a successful SEO campaign:
1. Identify Your Top Search Terms
Doing SEO for contractors starts by finding the best search terms for your business. The best way to start is to look for keywords related to the services you offer using the Google Keyword Planner (available by creating a Google Ads account). Then you want to add your local city and other location modifiers to that search phrase. This will return a list of search terms that will be relevant to your business.
Try to look for what are called long-tail keywords, which are keywords that are longer and tend to have less competition. The idea here is to target keywords you can easily rank for and then move up from there once you start seeing results. It is challenging to go for competitive keywords from the very start.
2. Make the Most Out of Your GMB Profile
To start your campaign, you need to claim your Google My Business (GMB) profile. Aside from putting the right NAP (name, address, place) information, you want to take advantage of all the features available in your GMB profile. This includes optimizing your business description, answering questions of prospects, posting updates with the posts feature, and adding photos/videos of your work. You can even receive messages in real-time via text. Make sure you learn about all the features and utilize them for your business.
3. Make Your Site Mobile Friendly
Most local searches are made using mobile devices. That's why you need to make sure that your website is mobile-friendly. Many sites now use what's called responsive design, which is a type of design that optimizes towards the device the user is on. However, there are many things that you need to work on from the navigation menu, formatting, layout, and loading speeds to give mobile users the optimal experience.
4. Create High-Quality Content
You will need content for pages that you want to rank in the search engines. However, many businesses tend to use generic or filler material. Instead, you want to create high-quality content. The recent search engine algorithm rewards user engagement. Try to write more for the human while still adhering to on-page optimization best practices. This not only helps with your rankings, but it also helps convert more traffic into leads.
5. Put in a Strong Effort to Generate Positive Google Reviews
One of the most influential ranking factors for local SEO is reviews. The higher-rated Google reviews you have, the more likely that your website will rank higher. That's why you need to put in the extra effort to reach out to satisfied clients and get them to leave you a review. Be aware that other review sites like Yelp, Facebook, and industry sites are essential as well. It's hard to maintain a presence on all the relevant sites but does pay off.
The big problem with SEO is that many contractors do not have the time to build and manage a campaign while running their businesses. The SEO Contractor can help you build a winning SEO campaign for your business. We've helped many contractors across many industries grow their businesses with SEO and can do the same for you.
To learn more, book a consultation here.