WEST TEXAS SOLAR IN ABILENE, TEXAS

FROM OBSCURE TO OFF THE CHARTS.

Monthly Calls – with 42 quotable leads ready for consultation.

Organic Keywords – with rankings rising month-over-month.

201

Monthly Organic Site Visits – steady growth with high-intent traffic.

216

Customer Snapshot: West Texas Solar

ABILENE, TEXAS

West Texas Solar is a residential and commercial solar energy provider based in Abilene, TX. Known for their straightforward consultations, custom solar installs, and deep local roots, they help Texans power their homes and businesses with clean, renewable energy.

Services:

Solar panel installation, residential and commercial solar systems, energy savings consultations.

Team Size at Start:

Small local team.

Industry Niche:

Solar Energy Installation.

Website:

https://www.west-texas-solar.com/

The Challenge

West Texas Solar had a great mission, but their web presence was low-voltage.

They were dealing with:
- Limited visibility for high-intent solar searches in their region.
- Low traffic to their site despite having a strong service offering.
- Few online leads while relying mostly on referrals and door-to-door education.

They needed to start generating real inbound leads from search and solidify their local authority in a fast-growing but competitive industry.

The Strategy

We built a custom SEO strategy focused on local awareness and lead generation.

Our work included:
- Targeted keyword research focused on "solar panel installation Abilene" and surrounding areas.
- On-page content optimization for clarity, speed, and local SEO value.
- GBP optimization to help them show up in map packs for key searches.
- Monthly reporting with clear data on what’s working and what’s next.

We helped position them not just as the local solar authority.

Key Takeaways

- Even niche services thrive with hyper-local SEO.

- You don’t need a huge site. You need the right strategy and the right content.

- Search visibility can power steady, sustainable business growth.

The Results

The numbers speak for themselves. West Texas Solar now consistently receives qualified leads from people actively looking to go solar in their service area.