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TO THE T PLUMBING HEATING AND AIR
FROM LOW AUTHORITY TO LOCAL POWERHOUSE.
239
Monthly Calls – with 77 high-quality, quotable leads.
Keywords Ranking – Including top positions for local plumbing and heating services
2500+
Monthly Organic Site Visits – A massive uptick in local visibility.
1700
Customer Snapshot: To the T Plumbing, Heating & Air
THORNTON, COLORADO
To the T Plumbing & Heating is a reliable, locally-owned business serving northern Colorado and franchises through the US with plumbing, heating, and gas fitting services. Known for their fast response times and honest service, they’ve built a strong reputation in the community for doing things right—the first time, every time.
Services:
Plumbing, Heating, Air Conditioner, Water Heaters, Emergency Services.
Team Size at Start:
Small local team.
Industry Niche:
Residential Plumbing & HVAC Services.
Website:
The Challenge
To the T Plumbing Heating & Air came to us ready to grow, but stuck in digital limbo. They had built a solid word-of-mouth reputation locally. Online? It was crickets.
They were dealing with:
- A low domain authority that kept them buried in search results
- A website that wasn’t pulling in consistent leads.
- Competitors dominating Google in nearby towns.
Despite having glowing customer reviews and proven top-tier service, they were getting buried under generic SEO noise. They needed needed visibility, credibility, and phones that stayed ringing.


The Strategy
We built a custom SEO plan focused on local authority and lead generation.
Our work included:
- Targeted keyword research and service-area page optimization
- A full content overhaul to boost relevance and local SEO strength
- Google Business Profile enhancements to stand out in maps and local packs
- Building local backlinks and citations to improve authority fast
All wrapped in monthly reports and a collaborative strategy.
Key Takeaways
- Local authority = more trust + more calls.
- Quick wins are possible with the right foundation and strategy.
- A strong GBP and content strategy work hand-in-hand for trades.

The Results
They became one of the top-ranked, most-clicked plumbing companies in their area.
Are You Ready for These Results?
Let’s take your local service business from underdog to top-of-search without the confusion, high fees, or a company who doesn’t understand your industry. Book a free strategy call today and get your phone ringing!