ROCKWALL ELECTRIC, HEATING & AIR

FROM BOTTOM OF THE BARREL TO TOP OF THE CHARTS.

145

Monthly Calls – with 53 highly quotable leads.

Organic Keywords – including dozens of local map pack results.

1500

Monthly Organic Visits – high-intent traffic that actually converts.

1800

Customer Snapshot: Rockwall Electric, Heating & Air

ROCKWALL, TEXAS

Rockwall Electric, Heating & Air is a local provider of electrical and HVAC services, known for fast response times and top-quality work across Rockwall, TX.

Services:

Electrical, Heating, Air Conditioning, Emergency Repairs.

Team Size at Start:

Small local team.

Industry Niche:

Electrical + HVAC Services

Website:

https://www.rockwallelectricheatingandair.com/

The Challenge

Rockwall Electric was already trusted in their community, but when it came to Google, they were stuck in the middle of the pack. Despite great service, their competitors were outranking them for their own town’s name.

They were:
- Inconsistent rankings for "Rockwall electrician" and other core services.
- A lack of visibility in Google Maps for mobile searchers.
- Calls trickling in, but not enough to match their service capacity.

They knew they should be #1 in their area, but needed help getting there.

The Strategy

We built a hyper-local SEO strategy focused on dominating the Rockwall search market.

Our approach included:
- Optimizing site content around location-specific search intent ("Rockwall electrician," "Rockwall HVAC repair").
- Restructuring key service and city pages for better on-page SEO.
- Fine-tuning their Google Business Profile with updated services, geotagged photos, and review prompts.
- Consistent content additions to keep rankings fresh and rising.

We backed every move with data and gave the client monthly reports that showed exactly where their wins were coming from.

Key Takeaways

- Local SEO wins when you target with laser focus.

- Google Maps visibility is critical for service-based businesses.

- You don’t have to "chase" leads when you rank #1. They come to you.

The Results

Rockwall Electric is now #1 for "Rockwall electrician" and ranking high for multiple HVAC terms in their area. With more calls coming in, their team stays booked and busy—and their online presence finally reflects the powerhouse reputation they’ve earned offline.