%204.jpeg)
NATIONWIDE AVIATION
FROM GROUNDED TO BOOKED AND BUSY.
113
Monthly Calls – with 49 quotable leads from students and aviation prospects.
Organic Keywords – with many top rankings for flight school and pilot training searches.
912
Monthly Organic Site Visits – with growing traffic from both Texas and Tennessee regions.
566
Customer Snapshot: Nationwide Aviation
WEATHERFORD, TX & LEBANON, TN
Nationwide Aviation is a professional flight school with training centers in Weatherford, TX and Lebanon, TN. They offer FAA-certified flight instruction, discovery flights, and advanced pilot training programs for those pursuing both recreational and career-focused aviation paths.
Services:
Private pilot training, discovery flights, commercial pilot programs, FAA testing.
Team Size at Start:
Medium.
Industry Niche:
Aviation Training + Flight School.
Website:
The Challenge
Nationwide Aviation had built up an excellent reputation locally, but their digital visibility wasn’t helping them fill the cockpit seats.
They were:
- Limited search visibility for competitive aviation keywords in both locations.
- A lack of traffic and lead flow through their website.
- Missed opportunities to attract high-intent students in search of flight schools.
They needed a strategy that helped them stand out in the skies of Google—and attract more future pilots.
The Strategy
We built a dual-location SEO strategy focused on increasing visibility for flight training and pilot certification keywords.
Our approach included:
- Keyword research focused on high-intent aviation terms (e.g., "flight school near me," "private pilot training TX")
- On-page SEO improvements to support both locations with tailored service pages.
- Google Business Profile optimization with accurate location data and aviation-specific service listings.
- Location-based content and backlink improvements to increase trust and authority in both regions.
Monthly reporting helped the client track lead growth and understand how their online presence was climbing altitude.
Key Takeaways
- Local SEO is critical for niche training schools like aviation.
- Dual-location visibility can be achieved with the right structure and targeting.
- Ranking high means filling classes—and cockpits.
The Results
Nationwide Aviation now ranks as a top flight training provider in both markets, with consistent lead flow from students ready to take flight.
Need More People Walking Through Your Door?
Let’s map your SEO flight plan. Book a free strategy consultation today!