CASTLE ROOFING

FROM DRIP TO DOMINANCE.

201

Monthly Calls – with 81 ready-to-quote leads.

Organic Keywords – many in high-value local roof repair and replacement searches.

1300

Monthly Organic Visits – a major uptick in visibility, with strong lead intent.

4000

Customer Snapshot: Castle Roofing

ATLANTA, GEORGIA

Castle Roofing is a roofing company out of Atlanta, GA. They offer roof repair, replacement, roofing services, and are passionate about educating the public on common problems with roofing, soffit, and fascia. Castle Roofing saw 4,000+ monthly site visits and over 200 monthly calls, proving that with the right SEO, even roofs can rise.

Services:

Residential and commercial roofing, roof repair, inspections, storm damage restoration.

Team Size at Start:

Established local team with hands-on service and emergency response.

Industry Niche:

Roofing.

Website:

https://www.castleroofing.us/

The Challenge

Castle Roofing had the skills, the crew, and the name that said "trusted." But when it came to their digital presence? Let’s just say their site wasn’t exactly weatherproofed.

They were:
- A steady drip of traffic but not enough lead conversion.
- Low keyword coverage for high-intent local searches.
- Missed opportunities in organic rankings and map pack results.

They didn’t just want more traffic, they needed calls, quotes, and leads.

The Strategy

We built a strategic SEO foundation focused on getting found by customers in urgent need of roofing services, especially during storm seasons.

Our approach included:
- Optimizing existing service pages and creating new city-based landing pages.
- Targeted keyword strategy focused on emergency roof repair, storm damage, and inspections.
- Google Business Profile improvements with fresh photos, reviews, and proper categorization.
- Ongoing blog content for seasonal relevance and long-tail keyword capture.

All tracked through honest, monthly reporting with real metrics.

Key Takeaways

- A solid SEO foundation builds long-term lead flow.

- Visibility during seasonal changes = revenue growth year-round.

- You don’t need paid ads to dominate. You need smart SEO.

The Results

The castle’s walls are secure, and the phones are ringing. Their online presence now reflects their real-world strength, and they’re winning business all over their service area.