We understand that when looking for a website design company, you would like to find the best one for your business. Finding the best company can be very subjective and rely on a few factors to analyze. At The SEO Contractor, we recommend looking at the company you choose as a whole, rather than just the website design itself. We have been building websites for businesses for over ten years, and we have also dealt with many other web design companies along the journey. The experience we have helps us answer your question in the most in-depth manner. Below we will touch on all the website design services to look at when choosing your next web designer.
Wow Factor Website Design
We have all heard the phrase, don't judge a book by its cover, but with your website, you should expect judgment. When people search to find a company to do business with, they are judging everyone they see. Your website will need to build trust in the visitors, but to build trust, you must first keep them on your website. You will want to have a wow factor to your site so that your customers do not leave right away. People have a short attention span, and it can be tough to keep them on your website. Great web design services and branding will spark their attention and immediately make you stand out.
I have witnessed many business owners over the years who did not value the design of their website. They were quickly sold with standard templates to save money. We have seen basic templated websites that don't captivate your audience and send them away directly to your competitors. Many business owners who do not value the importance of a website, do not consider that a bad website will send your visitor away. Design is subjective to the customer, so make sure you choose a company whose design style you like, and that is impactful.
Amazing Website Content
As important and influential as the design is, it does not stand on its own. Every website must have great content. The reason people are on your website is to learn about your company and your services. You cannot teach people without giving them specific personal content. Every experienced web design company will make sure to balance great design with relevant content. Having this balance on a website means that you will have lots of content delivered in a friendly way to read. People can be overwhelmed by reading large blocks of text and give up. Great content means smaller sections of copy mixed with design elements to move visitors throughout the website.
When deciding who is the best website company for your business, make sure to factor in writing great content about you and organizing it professionally throughout the site. You may have heard the term, user experience before, and well-developed content can help you achieve this from your audience. You want your customer to make their way around your website, enjoying the imagery and design, while soaking up all sorts of information about you. If your web design can achieve an excellent experience for your viewer, they will be more inclined to trust your services.
Search Engine Optimization
Choosing the best website design for your company will mean including SEO (Search Engine Optimization). Your website needs to be indexed in search engines and optimized to work its way up the rankings. SEO involves optimizing your site with content on the back-end and front-end of your website. However, SEO is an ongoing need and much more in-depth service then just building your website. A great web design company will be able to add SEO to your website from the get-go, and full digital marketing agencies should be able to perform SEO services to continually move your site up.
Although these services could be considered unique, they all work together for the betterment of your website. Remember, the question we are answering is, what is the best website design company? The SEO Contractor believes that means hiring an agency that can deliver a full picture of your business to the audience. Sometimes a company that is a jack of all trades might not be great at everything, and we understand the importance of being specialized. But consider digital marketing to be a chain of links, and your website, search engines, and social media are all connected for the same use. That use is for your customer to discover, build trust, and contact you. The best web design company will be able to harness your digital marketing and drive business to and throughout your website.
Ongoing Site Growth
If a web designer delivers a small nicely-designed website, they must also push to update your site frequently. The best company will strive to grow your website along with your company. Your website is, in fact, a complete representation of your business, and it must be updated to keep up with your company. To give you an example, The SEO Contractor, updates content on our site almost every day. We deliver steady content to our audience to teach them everything we can about the services we offer. We also make sure to add content and update content on our site as it becomes outdated.
We have witnessed many websites over ten plus years that do not grow actively, and many of these sites sit back in search engines, never gaining search traffic. The point here is to understand that the best website design also means ongoing updates and growth. Consider that Google looks at the strength of your website, and they choose to put strong, relevant sites at the top of searches. To make your site strong, you must actively grow it by adding content.
Trustworthy & Experienced Designers
The SEO Contractor believes that the best website design company is also a trustworthy company. Over the years, we have seen many companies not deliver on their promises and jeopardize websites when a customer leaves them. We have seen web designers hold domains hostage and sites, and we have seen SEO companies not perform the work sold. We have three suggested ways for you to know if your web designer is trustworthy. First, check their reviews, and see if they will let you reach out to their customers. Second, ask them to explain their services and everything they plan to deliver. Third, ask them what happens if you choose to end their services.
In our opinion, a company that won't share any customers with you is scared for some reason. Many people do not follow up with contacting your clients, but the willingness to give them references shows confidence. Also, we suggest going with your gut after speaking with the agency. If they explain all their services and make sense, and it's clear that they know what they are talking about, your gut should feel good. If they are pushy and vague, then your stomach will not feel right. Lastly, there should always be an easy exit plan for you and not for them. In other words, you should be able to walk away with your website with ease and ownership. If a company owns your site or makes it difficult for you to own, it is not the best website company because it does not value your interest.
In the end, you are the judge of the best website design company, and the above details are our suggestions to consider. Of course, at The SEO Contractor, we feel that we are the best web designers. Contact us today to learn more about our website design services.