SEMPER FI STRIPING

FROM BARELY FOUND TO BOOKED SOLID.

Monthly Calls – with 36 strong, quotable leads.

Organic Keywords – many ranking on page 1 for local pavement services.

628

Monthly Organic Site Visits – with significant traffic gains in nearby service areas.

580

Customer Snapshot: Semper Fi Striping

GRANBURY, TX

Semper Fi Striping is a veteran-owned business providing professional pavement striping, and athletic court striping in Texas. With a focus on precision, durability, and unbeatable service, they help businesses and property managers keep their lots compliant, safe, and looking sharp.

Services:

Parking lot striping, athletic court striping.

Team Size at Start:

Small veteran-led crew.

Industry Niche:

Pavement Striping + Athletic Court Striping.

Website:

https://www.semperfistriping.com/

The Challenge

Semper Fi Striping had a strong work ethic—but a weak digital footprint.

They were dealing with:
- Inconsistent search visibility for local striping and asphalt keywords.
- A lack of qualified online leads—despite top-tier service.
- A limited online presence in nearby high-demand areas.

They needed to stand out in search, earn trust digitally, and fill their calendar with the kind of commercial jobs that keep a business growing.

The Strategy

We created a localized SEO strategy centered around visibility, relevance, and lead generation. Our work included:

- Local keyword research focused on high-intent service terms like "parking lot striping near me".
- On-site content updates and structured service pages to capture local traffic.
- GBP (Google Business Profile) optimization with project photos and updated service tags.
- Monthly reporting with actionable insights to keep performance on track.

Every tactic was built to reflect the client’s reliability, professionalism, and veteran values.

Key Takeaways

- Local SEO turns silent websites into lead machines.

- Veteran-owned brands thrive when their values shine online.

- Targeting the right service terms = better leads and bigger jobs.

The Results

The numbers speak for themselves. Semper Fi Striping is a go-to name for commercial and municipal clients searching for reliable pavement maintenance in North Texas.